Digital marketing is the process of using online channels to promote and sell products or services. Its facets include email, social media, mobile, and content marketing.
Digital marketers use data to understand customer behavior and target them with relevant content. This helps them get a good return on investment.
Google Ad Manager
Google Ad Manager is an ad management platform that allows you to centralize your inventory across sites, mobile apps, video content, and other formats. It’s designed to help publishers optimize ad performance and increase revenue. It’s also a programmatic exchange that lets you compete with ad networks to sell your inventory.
Whether you’re looking to improve the user experience or find new audiences, Ad Manager can help. It’s built to address the many challenges that digital advertising faces, including brand safety, fraud, and ad quality. With more than 30 controls, Ad Manager helps protect your brand and ad experiences. Its tools prevented more than 3.2 million harmful or inappropriate ads from reaching consumers in 2017.
Another great feature of Google Ad Manager is its granular control over ad placements. You can create a dummy account to test a new layout or experiment with different formats. You can also set the price of your ad units. This makes it easier to match the right ad to the right audience.
One important change that will affect publisher pricing is the move to first-price auctions. This will ensure that buyers don’t collect impressions for prices below the floor that publishers set. To make the most of this feature, you should set your floor price as high as possible. Additionally, you should check that the price-priority line items of your header bidding partners are in line with your UPR.
Facebook Ad Management
Facebook is a powerful sales channel that allows your company to reach millions of potential customers for relatively little money. However, opening up Facebook Ad Manager for the first time can be a bit overwhelming with multiple reporting dashboards and ad formats. Our team of experts specializes in leveraging the world’s most visited social media platform to drive results for your business.
The first step is to create a new ad account. You’ll want to choose your country, currency and time zone, as these settings will be used for billing and reporting purposes. Next, select your campaign objectives. These can be anything from driving website traffic to increasing brand awareness. Finally, set your budget and schedule. Choose a daily or lifetime budget, and decide when you want your ad to start and stop running.
Once you’ve launched your campaign, it’s important to monitor performance. In the dashboard, you can see the performance of all your ads in a given date range. You can also compare different ads and ad sets to identify best practices.
Other features in the dashboard include Audience Insights, which helps you understand more about your audience. For example, you may find that a certain age group responds better to your campaigns than another. This information can be used to optimize your ad strategy, such as removing the underperforming age group or rebalancing the budget between two groups.
Search Engine Optimization
Search engines play a huge role in digital marketing services, as they are the main way that people discover content online. They provide a way to get a list of results for any query that is entered, with paid ads appearing above the regular results (called organic search).
When people enter a search query into a search engine, it crawls all the webpages on the Internet and downloads them into a collection called an index. Then, the algorithms that run search engines use a variety of criteria to evaluate pages and rank them according to their relevance for each query.
The most important criterion is whether the page has the keywords that were entered, but this is just one of many criteria used. The algorithm also looks at the quality of the content and how well it matches the searcher’s intent, assessing things like expertise, authority and trustworthiness. It considers the structure of the site, its navigation and how easy it is to use on different devices. It also takes into account user experience, using aggregated data from real users to assess how useful a page is.
Optimizing a website for search engines can help to increase its visibility and therefore the amount of traffic that it receives. This translates into more potential customers and leads. SEO is a crucial component of any digital marketing services strategy and can be a powerful tool for boosting your brand visibility and business growth.
Social Media Management
Social media management requires the use of a variety of tools to track performance, optimize posts and manage content. These tools help you stay organized and streamline workflows to save time. Many of them also integrate with CRM and marketing platforms, making it easier to analyze customer data and improve your strategies.
The type of software you use will depend on your needs and the size of your business. For example, if you have a large number of profiles and accounts, you may want to invest in more sophisticated tools. Alternatively, you might prefer simpler software that’s easy to learn and offers support.
When pricing your services, consider what’s included in each package and the potential growth of client demand. Be careful not to over-package your services, as this can lead to price inflation and tension with clients. It’s important to be transparent with your pricing, and to explain the reasons for any differences between packages.
In addition to creating and scheduling posts, social media managers also respond to customer messages, monitor trends and perform reporting. They may also be responsible for planning and executing paid campaigns on a company’s behalf. As a result, they often spend a significant amount of time analyzing metrics and reporting these results to stakeholders. In some cases, this can include social listening, where they listen to what customers are saying about a brand.